For a long time, web analytics software has been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so Big Tech could profit wildly from all of our personal data.
Fathom Analytics is something quite different. Our software protects your time and your visitors' digital privacy.
Why trust your website analytics to an advertising company that shut down Universal Analytics? Import your historical Google Analytics data and save it indefinitely (we have forever data retention for paying customers).
Fathom Analytics is a single line of code that works with any website, CMS or framework. There’s no need for 6-week training programs or any prior experience. Our software is designed to be easily understood instantly.
We’ve hired the best lawyers and legal minds worldwide to ensure our analytics software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more. We even process EU visitors through our EU infrastructure.
Our software blocks bots, scrapers and spam traffic—showing you only real, human visits. This gives you the flexibility to collect data for (and only pay for) exactly the data you want to see and make decisions about.
We invented the now industry-standard method for anonymizing visitor data without using cookies. That means you don’t have to clutter your site or slow it down with cookie or consent notices for your site’s analytics.
Thousands of companies, including Fortune 100s, pioneers of the Open Web, Premier League football clubs, and governments, have switched from Google Analytics to Fathom for ease of use, better privacy, and accurate stats.
Google Analytics alternative that protects your data and your customers' privacy
Analytics you’ll enjoy using
Easy to use and privacy-friendly Google Analytics alternative
The privacy-first Google Analytics alternative
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