Optimizely: Your all-in-one operating system for marketing

Field requests, capture ideas, and collectively manage work

Standardized intake templates streamline the process of submitting requests
Intelligent routing rules automatically assign each request using pre-defined logic
Shared request queues centralize each request in a single dashboard so teams can collectively triage and manage requests

Align your entire team around a shared strategy

Visual calendars ensure everyone knows what’s running (and when) across regions, teams and lines of business
Strategic briefs enable every team member to collaboratively align on the key objectives, messaging, and ownership
Campaign workspaces provide organization and hierarchy, helping teams track progress and accelerate execution

Ideate and collaborate on content, together

Flexible workflows allow teams to collaborate with peers, ensure proper review and approval processes are followed, and make changes on the fly
Multi-format editors provide tools to create, review and approve all the content that campaigns and experiments depend on — from videos and landing pages to infographics, social ads and more
AI content generator jumpstarts content ideation and original content creation (both images and text) with just the click of a button

Manage and maintain assets for reuse

AI-based tagging applies machine-learning algorithms to automatically apply tags, improving organization and making it easy to (re)discover assets
Fully-integrated workflows makes it easy to repurpose content and instantly kick off new campaigns, tasks and experiments
Brand portals allow you to curate a collection of assets to share and distribute (internally or externally) through a public link

Translate and localize for different regions

Language management capabilities allow you to translate content into 350+ supported languages
Content history automatically captures the progression of every piece of content, so you can always reference point-in-time snapshots
Asset lineage helps global teams to track where, when and how assets were repurposed for campaigns or activity in other markets
Sell globally with multi-region, language and sites, with access to 200+ payment gateways

Assemble experiences and prepare to launch

Drag-and-drop authoring makes it easy to structure your content and/or experiments exactly how you want it
In-context editing provides a user-friendly way to make edits directly on a page and see updates in real-time
Form and survey creation lets you create conversion-ready forms with ease — no code required

Publish and distribute to any channel

Omnichannel delivery enables marketers to create content once and publish anywhere – driving conversions and revenue
Plug-and-play integrations make publishing to downstream channels a breeze
Optimizely Graph searches and queries content for distribution to any channel

Tailor experiences for various segments

Rule-based targeting makes it easy to define hyper-specific audience cohorts, launch personalization campaigns, and deliver tailored experiences
Real-time segments help you stay one step ahead of the market with instant adjustments, based on customer attributes and events, to optimize engagement
Predictive recommendations across content, products, email, and more ensure you’re delivering the most relevant end-user experience

Test across any channel and target with precision

Audience builder simplifies experiment creation and variation design with a no-code UI, eliminating technical dependencies and increasing velocity
Multi-arm bandits and stats accelerator dynamically assign more traffic to winning variations, so you can reach ‘stat sig’ quicker and make impactful decisions earlier
Omnichannel experimentation means you can roll out tests across all channels and applications

Track performance and optimize for what works

Customer profiles unify all your first-party customer data while offering insights (across both assets and behaviors)
Content intelligence uses Natural Language Processing capabilities to suggest topics that are most engaging for your visitors and help you stay ahead of the curve
Unified reporting dashboards offer a single hub to visualize your analytics across customer data, operational reporting, analytics and more

Optimizely